One of the challenges that photographers face today is the rising price of cameras and lenses. Before the Donald Trump administration announced tariffs, camera prices were already high, thanks to inflation and the cost of sensors and metals. However, it seems the burden of tariffs further added to the growing weight on the shoulders of new buyers, many of whom prefer a smartphone over a camera due to cost differences and usability. Amidst this, the new tariffs already pose a threat to users’ purchasing power, especially with newer launches. And now, with Fujifilm launching its half-frame camera, here is a look at the reported price and how much the tariffs will lead to an increase.
According to Fuji Rumors, the website states that they know about the price of the upcoming half-frame camera. The sources close to the publication state that the camera was set at around $700, before Trump decided to levy taxes. In another report by Mirrorless Rumors, they also stated that the camera would be under $1000. Considering it has a 1-inch vertical sensor, this price makes it far more affordable for younger users, many of whom would be excited to shoot diptychs with this device.
However, the problem arises between China and the US trade war. At the moment, America said it will subject the country to pay 145% tariffs. So, the report suggests that with this, the new Fujifilm camera can cost about $1,715 USD if it comes from China. As we pointed out in another article, Fujifilm has a base in Japan and China, but the latter is where the production often happens. If it is Japan, then the price bump could be just 10% (the current one) or 24% if Trump decides to continue taxing other regions, as he originally intended. Either way, you will see a bump of $100 to $160. However, if the import price is higher, about $500, the camera could cost about $1200.
In other words, a price bump means many would not purchase it in the US. They may have to rely on getting it from different nations, which do not face tariffs. However, it is still uncertain if Trump will change his mind. We have to wait until May 22, which is the launch of the camera. At the same time, if tariffs aren’t removed, the US may see the half-frame later than the original intended launch.
On the other hand, due to the tariffs, Fujifilm, along with Leica and Canon, are anticipated to increase prices from May 1. So, it remains to be seen how much the prices are increased and whether the company intends to absorb the rising prices across another portfolio, such as medical imaging. This way, the burden does not fall on imaging alone, which will disrupt the overall buying pattern of photographers.
As much as Fujifilm is trying to change things for the camera market, it appears there are other factors affecting its performance. The recently launched GFX100 RF is another camera that truly excited us, which has not happened in a while. The half-frame could be another addition to that. But if prices are too high, we may have a problem.
